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This Facebook post to 74k fans got 10 link clicks: This email with the same message to 81k subscribers got 4,203 clicks: In 10 hours, the email had 420x more clicks! Plus with email, you OWN the list. Not Facebook. Want to learn how to create an email list to drive clicks to your content […]
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This one email has made a Sumo customer $3,522,519.75 in sales: Because the email campaign is automated, it keeps making sales on autopilot every day: If they had to manually write and send the 21,681 emails (pictured below) to the people who opted in for their abandoned cart offer, they never would have been able […]
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“Join My Newsletter” is not an effective call to action. Unless you have a unique and powerful positioning, it won’t help you grow your email list. Think about it: Why would you give your email address away — for nothing? Here’s an A/B test I ran on my personal blog. Having a lead magnet converted […]
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If you’ve been growing your email list for your online business, you know how effective email marketing can be. Now you’re probably asking: how can I continue to be effective with my email marketing? To help answer that question, I’ve compiled a list of email marketing best practices that I encourage you to incorporate into […]
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Want to drive more ROI from email, like Sumo customers do? Standing out in crowded inboxes isn’t easy, but today we’re going to share one of the secrets to email marketing success. Using proven email campaign templates. In this post, I’ll be sharing six of the best email campaign templates you can start using for […]
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Can You Hear Me Now? Good. That’s Verizon’s tagline — and it conveys a very clear point. Verizon has the best networks so you don’t drop service. The tagline has done wonders for their marketing, and they’re not alone. Hundreds of companies, from Apple to Microsoft to Nike, have used taglines to supercharge their marketing […]
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At the start of this year, I set a goal: double Sumo’s email list. And in four months, we doubled it (from 3k to 6k emails PER MONTH): Here's the strategy I used to collect all those emails: The #1 Source Of Emails: Click Triggers These are links to bonus upgrades for every piece of […]
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“If you want something, wait for it” — said no one ever. At least not anyone successful. In email outreach, expecting a response from the initial email without following up with the prospect is the biggest rookie mistake a marketer or salesperson can make. At Sumo, our growth team reaches out to book a meeting […]
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In today’s post I’m going to show exactly how to whitelist emails so they don’t get sent to spam. And I’m going to show you how to do it on ALL major email apps. Click the desktop or mobile email app you use below for detailed instructions on how to whitelist using that app. Pro […]
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It’s estimated that ecommerce businesses lose more than $4.6 trillion (yep, TRILLION) in abandoned orders each year.[*] But it’s not all doom and gloom. Business Insider estimates that a huge $2.75 trillion of that lost revenue is recoverable. Want to grow your profits? Recovering your lost revenue could be one of your most effective strategies — […]
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