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In 8 months, Sumo grew an Instagram account to 100,000 followers: 50,000 of those followers were gained in just 90 days. Instagram has helped: Drive traffic and awareness to our content Entrepreneurs grow their email lists by 10,000 subscribers or more each month We followed a very specific process to grow a 100,000 follower Instagram […]
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$4,425.00 That’s how much you’d earn if you spent just $100 on email marketing for your eCommerce business on average. Hot shit, right? It makes sense, too. Considering that 91% of consumers use email at least once per day — you probably don’t know a single person without an email address (even my grandmother […]
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The year was 2012. My blog just received “Blog of the Year” honors from Travel + Leisure. Ivanka Trump was even on the panel of judges (she thought the blog was tremendous, huuuuge, etc.). A couple articles I’d written got so much traffic that they actually broke the city of Minneapolis’ website and got featured […]
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Get ready, because what I’m about to say is… well, it’s depressing: You’re probably pricing your product or services wrong. I know this because most people don’t take a scientific approach to pricing their products. Most people don’t validate their pricing. In fact, when it comes to choosing a price, most of us fall into […]
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What do you want from your content? Pardon the italics. I’m not hissing at you like Professor Snape. I’m just curious, because the answer differs from person to person: “I definitely want more shares from my content. More shares = more potential readers = more potential customers.” “My number one goal in content is to […]
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You want to build your email list. So you spend 20 hours pitching, outlining, and writing the perfect guest post. You spend another 3 hours researching and creating the perfect content upgrade to go along with that guest post. You go back and forth with the editor for what seems like hours, making small tweaks […]
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Did you know automated emails get 119% higher click rates than regular emails?[*] To quote Martha Stewart, “That’s a good thing.” You want people to click the links in your emails, right? So why on Earth would you ignore the most engaging email method around? Remember: automated emails are sent when a visitors triggers an […]
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You know what my #1 worry was when I started my blog? It wasn’t what I was going to write about. It wasn’t even if people would read my stuff (I had a whopping 87 Twitter followers and an email list of 7). I was worried about what my blog would look like. Obviously I […]
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Recently, we decided to publish a series of case study-style guides to help you grow a brand new website from 0 to 10,000 visits in 30 days. And we knew the most anticipated edition of this would be Noah Kagan’s – #30 at Facebook, Sumo / AppSumo co-founder, and former Director of Marketing at Mint.com. […]
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It’s mind-boggling. It seems as if 90% of the websites we review on a monthly basis identify list building as one of their biggest goals. And yet the vast majority of those websites? They have hardly any opportunities for their visitors to subscribe to their email lists. That’s like bemoaning your lack of matches on […]
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