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Intro | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Free Swipe File Chief Sumo walked over to my desk and said: "I want you to pick a platform we’re not on yet and grow it rapidly. Set a traffic goal and make a plan." Immediately, I knew […]
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You know what I can definitively say after consulting and reviewing over 500 websites? You’re letting your content go to waste. Yes, you. You and a ton of other sites that range from 100 monthly visitors to 1,000,000. You’re sitting on a goldmine of potential new traffic and subscribers through your content. But I bet […]
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Facebook has 1.65 billion active users. And you market there. Twitter has 310 million active users. You probably market there, too. LinkedIn has 100 million active users. You’re on there, connecting and endorsing people for skills like “Excel Spreadsheets” and “Eating.” But I bet you’re not marketing on a platform that has one billion users. […]
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Hey. Scroll down a bit. Yep, that’s good. Just a bit farther, down to the next line (I promise it’ll be worth it). See that pop-up in the bottom right corner? It’s hard to miss. But it’s even harder to miss than usual, even if you can’t put your finger on exactly why. That’s because […]
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Do you know which social media platform brands use the most? Twitter. 79% of a business’ social posts will occur on Twitter. But guess where the majority of your shares come from? Facebook. Statistically, 29% of your shares will come from Facebook (as opposed to 13% on Twitter). It’s literally a numbers game. With 1.59 […]
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Intro | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Free PDF Want to hear something crazy? Social media is responsible for over 30% of all web traffic. And that was just in 2014. That hefty number means that social media is the #1 driver of all traffic […]
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Does this sound like you? I followed all the advice online, created an awesome product and even threw in a discount for that product. But no one is buying and I have no idea why.” If that sounds familiar, you might have a people problem – in that you’re showing your offer to the wrong […]
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Did you know you’re twice as likely to share something to Pinterest on desktop rather than mobile? Or how about that feeling when you realize people really don’t share your content to LinkedIn? I didn’t, either. But then I analyzed 200,000,000 social shares from our Share app and came to a surprising revelation: The social sharing […]
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Yep. You read the title right. If you’re making a few (very common) A/B testing mistakes, you’re ruining your website. Not inherently, of course. More like in an Eric the Red sort of way. Quick history lesson: Eric the Red claimed and named Greenland. He was banished from Iceland and got stuck on a horrible, cold […]
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There are over 55,000 WordPress plugins listed in the official WordPress Plugin Directory. With that many plugins, how do you know which are legit? And more importantly, how do you know which plugins you are missing out on in 2020? Today we’re bringing you the most comprehensive list of the MUST-HAVE WordPress plugins, crowdsourced from […]
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