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A couple of weeks ago I smacked you over the head with 10,000 words of Facebook-traffic-generating goodness, showing you exactly how to drive massive numbers of visitors from Facebook (fo’ free). I was practically vomiting knowledge rainbows. You’re welcome. Anyway, 10,000 words of actionable, step-by-step content is a lot to consume, let alone action. So […]
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Two months ago, the Sumos were sitting around having tacos and whiskey (typical lunch here), and a question came up: “If you had to grow a blog from scratch with no existing audience or mailing list, how would you grow it to 10,000 visitors per month, in just a few months?” Over 350,000 sites have […]
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Newton’s third law states that for every action, there is an equal and opposite reaction. A version of this applies to any UX/UI tweak you make to your website – for every action you take, there may be an opposite (and undesirable) reaction. One of the most common arguments against using the various email optin […]
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You’ve been collecting email addresses like a badass, installing List Builder, Welcome Mat and Scroll Box, increasing your opt-in rates, and you’re ready to take over the world… Except you have no idea what to send the people who are throwing their email addresses at you. And without anything to send them, they’re just meaningless […]
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You’ve already read articles about what content upgrades are and about how they can help to triple opt-in rates to your mailing list. You may have even seen the video of how Sumo uses them as their primary list building strategy: But maybe you haven’t pulled the trigger and created a content upgrade. Or maybe […]
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Want to know a secret? Writing enormously popular content is not something special reserved for the internet-famous or millionaire marketers who have a team of editors. Anyone can do it. For example, I wrote the second most shared article on the Buffer blog in 2015: And one of the 50 most popular posts on Fast […]
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Adwords used to cost five cents a click. Ranking #1 for a competitive term used to consist of stuffing the bottom of your page with the keywords you wanted to rank. Crazy, right? Now, I want to kick myself for not taking advantage of these things. But in marketing, there’s always a period when a […]
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You want your articles to get clicked on and read, right? Well the absolute first step to making that happen is having a kickass headline. Every successful, highly clickable headline falls into one of our “51 Headline Formulas to Skyrocket Conversions. You could put these different headlines together on your own… but why do that […]
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Think about how often you see brands shouting their messages at their audience. No engagement, no context, no conversation. Those brands look spammy and self-centered, not exactly trustworthy. Brands that foster community on the other hand clearly care about their customers. They converse with their customers, sometimes even one-on-one. They want to learn more about […]
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The average email opt-in rate is 1.95%. Anything above that and you’re doing better than half the world. Nice work 🙂 This statistic is based on over 3.2 BILLION people who have seen our email capture popups. So it’s pretty accurate. And statistics say you or the person next to you have seen our tools […]
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