Think about how often you see brands shouting their messages at their audience. No engagement, no context, no conversation. Those brands look spammy and self-centered, not exactly trustworthy. Brands that foster community on the other hand clearly care about their customers. They converse with their customers, sometimes even one-on-one. They want to learn more about […]

April, 2014. I’m sitting in our HR rep’s office, resigning my 6-figure job. Two weeks later I’ll be out of the workforce, officially unemployed. Yet, as nervous as others (mostly my dad) said I should be, I was confident I could make something work. Why? Because, during the last 30 days of my job, I […]

Have you felt the frustration? Logging into your WordPress dashboard and only to be let down. Zero shares. Zero comments. Zero new subscribers. If this sounds familiar, you’re not alone. I started blogging in the middle of December 2014 and my average blog post got very little attention. Then I decided that I was freakin’ […]

Twitter: It’s every marketer’s favorite tool. And yet, so few people make the most of it. With 320 million monthly active users, Twitter is a traffic goldmine if you have the right tools and strategies. Like LinkedIn, there are many interesting ways to drive traffic that you might not think of right away. Hint: just […]

Imagine if Da Vinci finished painting the Mona Lisa and then…put it in his dark and dreary basement. Cobwebs aside, that’s kinda like what happens when your email lands in the SPAM box. All your hard work building your opt-in email list and designing the perfect email, gone. In email, it’s the last mile that […]