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Almost every action you take on the web is a result of a prompt, better known as a call to action (or CTA for short). “Buy Now” “Subscribe” “Get 25% Off” Knowing how to create a well-written and beautifully placed CTA is one of the most powerful skills any marketer can have in their arsenal. […]
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Look: You want to make more money from your email list. A high click-to-open rate (CTOR) can help you do that. In today’s article, I explain what CTOR is, why it’s important, and how to improve yours. Let’s dive in! What Is Click-To-Open Rate (CTOR)? CTOR vs. CTR: What’s The Difference & Which Is More […]
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When you send the right email to the right person at the right time, your subscriber opens, clicks, and makes a purchase. It doesn't feel like marketing to your recipient when your email is targeted. In today’s post, I’m going to show you how to get responses like that using targeted email marketing techniques. %(tableofcontents) […]
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What's your revenue this week? How many sales are you making? Which traffic sources are driving the most revenue? There’s so much to keep an eye on in an ecommerce business that it can be hard to keep on top of it all. An ecommerce dashboard will bring all your key data into one place […]
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[ATTENTION] 187 free emails in 7 days. That’s how many free emails I added to my list in one week using the seven strategies I share in this guide. The best part? It took less than three hours of work and will continue to build my email list in the foreseeable future with no extra […]
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In this guide, I share 10 email blast examples, including open and click rate statistics from Sumo List Builder users, for you to copy. I also share what makes them get opened and clicked, so you learn how to improve your email campaigns in the process. Let’s dive in! What Is An Email Blast? Product […]
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Today I’m going to show you how to write a newsletter — Sumo-style. In fact, it’s the same newsletter writing tips we used to make $1,846 monthly recurring revenue when we promoted this blog post to our email list: Want to learn how to write an email newsletter for yourself? Then keep reading! In today’s […]
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In content marketing, your blog post format plays a critical role. You can write the highest-quality piece of content in your niche and industry, but if your formatting is off and hard to navigate, you’ll have a hard time keeping readers engaged. Today, I’m going to show you the A to Z of how to […]
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A welcome email is the first email you send to your subscribers as soon as they join your email list. Because they JUST asked to hear from you, it often has the highest open rate and click rate compared to almost EVERY email you’ll send. For example, the welcome email sent by our Chief Sumo, […]
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In 2016, I led the growth team at I Will Teach You to Be Rich and generated more than 40,000 leads per month. Here’s our cumulative lead volume compared to our goal for the year: I’m going to walk you through how I did it and why I’d never do things that way again. %(tableofcontents) […]
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