When it comes to influencer marketing for eCommerce, most brands rely on paying content creators and influencers that have big followings for a shoutout (like someone making a post on their Instagram profile to endorse a product) to reach their audience. These shoutouts can cost anywhere from $500 to $5,000 for smaller influencers, and up […]

Product landing pages are the most important type of page for any ecommerce business. They’re where the sale is made and where the value to the user has to be the strongest. Organic search to product pages is a vital source of traffic, for a couple of reasons. First, it’s very qualified because as soon […]

EHPlabs is a health and fitness eCommerce company with a mission to spread the knowledge of fitness to the world. They sell health and fitness products for men and women to help them lose weight, gain muscle, and take their performance to the next level.  When Arnold Schwarzenegger saw the EHPlabs team at the Arnold […]

AppSumo is one of the most successful eCommerce companies in history. In the growth study I wrote on AppSumo’s Multi-Million Dollar Marketing Playbook I leaked the four popups that helped the company grow a 1.7 million email subscriber list. In this article, I’m going to show you how to set up the “Thumb-Targeted Button” popup […]

You launched your ecommerce website. You sent your first email campaign.  Now what? The competition for sales in ecommerce is fierce… there are roughly 1.3 million ecommerce websites in North America and 2-3 million in the world (excluding China), so you want to make sure you maximize every marketing touch you have with your subscribers.[*] […]