You launched your ecommerce website. You sent your first email campaign.  Now what? The competition for sales in ecommerce is fierce… there are roughly 1.3 million ecommerce websites in North America and 2-3 million in the world (excluding China), so you want to make sure you maximize every marketing touch you have with your subscribers.[*] […]

Do you send emails to sell products in your ecommerce business? Would you like to make more money from every email you send? If you’re not sending emails based on the behavior of your email subscribers and customers, then you are leaving money on the table. I’m going to show you three behavior-based email automation […]

Email is an amazing channel to stay connected with your customers and increase your sales.  Once you’ve built your email list, it’s still incredibly challenging to figure out what types of ecommerce emails you should be sending. In this post, I’ll guide you through 19 successful ecommerce emails, breaking down what makes them successful, including […]

If you’re hoping I’ll give you a basic answer like Send all your emails out on Tuesday before 10:00 am, you’re headed for disappointment. While I’d love to keep things short and sweet, following a general rule with zero data from your audience to back it up makes for a crummy email strategy. There are […]

You already know why you need an email list and how to grow one. And now is the time to level up your email marketing game plan. Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. […]

Ever hear that phrase “What gets measured gets managed”? This gem was brought to you by Peter Drucker, and he’s quite right — studies prove it again and again.  Like did you know weight watchers who tracked their weight on a scale every day or tracked their food consumption in a tracker every day lost […]

We analyzed 106 top sites across 9 different industries. Sites like BMW, CNN Money, Mens Fitness, Playstation, Four Hour Week, Moz, Betty Liu and Nomadic Matt.  These websites are the most visited sites on the internet with the biggest fan bases. We analyzed them to show you email marketing best practices you can use in […]

This guide will explain everything from what’s considered a good open rate to what’s holding you back from achieving it. I’ll give you super-simple changes you can start making right now to boost your open rates for good.

Is cold email dead? Far from it. We have been sending cold emails since Day 1 at AppSumo and Sumo… And we’re still doing it today. In this post, I’m going to give you five of our best cold email templates. Hundreds of hours of work have gone into these templates, and they’re yours for […]

Let me guess.  You know email list building is the #1 thing you should be focusing on in 2017. But you don’t have the traffic to support it. So what I’m about to say next might surprise you… To grow your email list, you don’t need a ton of traffic.  In fact…you don’t even need […]