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At the start of this year, I set a goal: double Sumo’s email list. And in four months, we doubled it (from 3k to 6k emails PER MONTH): Here's the strategy I used to collect all those emails: The #1 Source Of Emails: Click Triggers These are links to bonus upgrades for every piece of […]
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“If you want something, wait for it” — said no one ever. At least not anyone successful. In email outreach, expecting a response from the initial email without following up with the prospect is the biggest rookie mistake a marketer or salesperson can make. At Sumo, our growth team reaches out to book a meeting […]
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In today’s post I’m going to show exactly how to whitelist emails so they don’t get sent to spam. And I’m going to show you how to do it on ALL major email apps. Click the desktop or mobile email app you use below for detailed instructions on how to whitelist using that app. Pro […]
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It’s estimated that ecommerce businesses lose more than $4.6 trillion (yep, TRILLION) in abandoned orders each year.[*] But it’s not all doom and gloom. Business Insider estimates that a huge $2.75 trillion of that lost revenue is recoverable. Want to grow your profits? Recovering your lost revenue could be one of your most effective strategies — […]
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High spam rates can lead to lower open rates, lower conversions, and even getting your email banned—meaning less money for your business. That’s why we created this 15-point checklist to improve your email deliverability, get your emails in the inbox, and make more sales. Let’s dive in! Note: This checklist assumes you’re using an email […]
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Imagine if you could send emails and segment your customers automatically, driving extra passive revenue and improving your customer lifetime value. You can! Check this out: With an email drip campaign and a few hours of upfront work, you can: Nurture new leads into customers. Save abandoned carts. Improve repurchase rate. Re-engage past customers. And […]
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To get to where you want to go, you need a map — or at least a GPS. Your business is no different. Regardless of your marketing goal, you need a marketing plan to get there. A marketing plan is a report (document or spreadsheet) that outlines your marketing strategies aligned with your #1 business […]
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You spent days researching a prospect’s contact information, hours crafting the perfect outreach email, and you finally hit "Send." One day in, no reply. Three days in, still waiting for a response. One week in, you hear crickets… If no one ever told you this before, here you go: It's NORMAL. Based on research by […]
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The #1 mistake you can make when optimizing and scaling your Facebook ads is looking at cost per click (CPC). In fact, I recommend taking CPC, cost per 1000 impressions (CPM) and Facebook’s “Relevance Score” off your metrics dashboard. To put it frankly: if you’re making ad-buying decisions based on these metrics, your decision-making process […]
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Pistol Lake would run a more profitable apparel business if they cut corners. But they choose not to. They emphasize good values and organic growth. Since 2012, they’ve: Manufactured all their apparel in Los Angeles. Spent almost nothing on marketing. Developed a special, high-quality fabric (called Eudae) that can take you from the gym, to […]
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