READ THE POST
When growing an ecommerce business, most companies focus their marketing efforts on new customer acquisition. But the problem with acquiring new customers is that it’s expensive. And in reality, maintaining a strong relationship with your existing customer base is far more effective for scaling your business. Retaining your existing customer base should be an equal […]
READ THE POST
Every marketing strategy has a primary goal. Your primary goal might be… To grow your email list. To generate trial starts. To increase sales by 20%. But someone rarely goes straight from discovering your business to becoming a customer. And if you only focus on the primary goal, you’re missing out on a ton of […]
READ THE POST
On their own, marketing and sales won't bring great results. Without marketing, sales teams waste their time following up with low-quality leads. Without sales, marketers fail to hit their quarterly targets. But when they are together? Marketing and sales crush conversions. Want to learn the major differences between marketing and sales and how they can […]
READ THE POST
*Crickets* Yet another prospect has ignored your LinkedIn message. Why is it so hard to convert them to a paid client? Never again! In this guide, I’ll show you how to write a message that builds lasting relationships and closes deals like gangbusters: %(tableofcontents) Let’s dive in and turn you into a LinkedIn powerhouse. LinkedIn Message […]
READ THE POST
Since social media channels like Facebook and Instagram are always changing, social media strategies need to constantly evolve too. Sometimes the best way to improve your social media marketing is to look at the bigger picture. This is where a social media audit comes in. A social media audit allows you to measure your strategy […]
READ THE POST
Boring. Unoriginal. Embarrassing. Do these words pop up in your head when you write your copy? Now’s the time to put an end to it. In this blog post, you’ll discover how to write brilliant copy that SELLS from these 21 real-life copywriting examples. These copywriting examples are paired with specific results — I reached […]
READ THE POST
The homepage is the most important page on your website. It’s where most of your traffic will land, and where new visitors will form their first impressions of your business. And first impressions are everything. To help you create excellent experiences for EVERY new visitor to your site, we’ve pulled together 16 of the BEST […]
READ THE POST
Email marketing only works if people open your emails. So how do you make them do that? And once they’ve opened it, how do you convince them to click through? To help you, I reached out to the genius behind Email Copy Guru, Jay White, and asked him to deconstruct one of his best-performing emails, […]
READ THE POST
Want to attract your best customers? Of course you do, that’s the DREAM. I’ve put together a list of 99 marketing channels with their best use cases — each of these channels is sorted into specific categories for easier reference. %(tableofcontents) Brace yourself; this is a giant list. Let’s go! Marketing Channels #1: Email 1. […]
READ THE POST
Your positioning statement might be some of the most powerful sentences you ever write. A bold claim, right? Well… Your positioning statement will dictate how your business approaches sales, growth, marketing, and even how you build the product(s) or service(s) you offer customers. Whenever a customer interacts with your brand — whether it’s on your […]
Search the Blog
Looking for something specific about increasing conversion or capturing leads? Try the search bar below!