READ THE POST
Today I’m going to show you how to write a newsletter — Sumo-style. In fact, it’s the same newsletter writing tips we used to make $1,846 monthly recurring revenue when we promoted this blog post to our email list: Want to learn how to write an email newsletter for yourself? Then keep reading! In today’s […]
READ THE POST
In content marketing, your blog post format plays a critical role. You can write the highest-quality piece of content in your niche and industry, but if your formatting is off and hard to navigate, you’ll have a hard time keeping readers engaged. Today, I’m going to show you the A to Z of how to […]
READ THE POST
A welcome email is the first email you send to your subscribers as soon as they join your email list. Because they JUST asked to hear from you, it often has the highest open rate and click rate compared to almost EVERY email you’ll send. For example, the welcome email sent by our Chief Sumo, […]
READ THE POST
In 2016, I led the growth team at I Will Teach You to Be Rich and generated more than 40,000 leads per month. Here’s our cumulative lead volume compared to our goal for the year: I’m going to walk you through how I did it and why I’d never do things that way again. %(tableofcontents) […]
READ THE POST
Ecommerce trends are constantly changing — did you know Google is making it possible for ANY store to have one-click checkout. (like Amazon). That’s not all: There are now ecommerce-specific chatbots. Shopify released an augmented reality tool that actually works. New SEO tools make it easier for nontechnical marketers to rank on Google. And that’s […]
READ THE POST
This Facebook post to 74k fans got 10 link clicks: This email with the same message to 81k subscribers got 4,203 clicks: In 10 hours, the email had 420x more clicks! Plus with email, you OWN the list. Not Facebook. Want to learn how to create an email list to drive clicks to your content […]
READ THE POST
This one email has made a Sumo customer $3,522,519.75 in sales: Because the email campaign is automated, it keeps making sales on autopilot every day: If they had to manually write and send the 21,681 emails (pictured below) to the people who opted in for their abandoned cart offer, they never would have been able […]
READ THE POST
“Join My Newsletter” is not an effective call to action. Unless you have a unique and powerful positioning, it won’t help you grow your email list. Think about it: Why would you give your email address away — for nothing? Here’s an A/B test I ran on my personal blog. Having a lead magnet converted […]
READ THE POST
If you’ve been growing your email list for your online business, you know how effective email marketing can be. Now you’re probably asking: how can I continue to be effective with my email marketing? To help answer that question, I’ve compiled a list of email marketing best practices that I encourage you to incorporate into […]
READ THE POST
Want to drive more ROI from email, like Sumo customers do? Standing out in crowded inboxes isn’t easy, but today we’re going to share one of the secrets to email marketing success. Using proven email campaign templates. In this post, I’ll be sharing six of the best email campaign templates you can start using for […]
Search the Blog
Looking for something specific about increasing conversion or capturing leads? Try the search bar below!